Personality.co: The Subscription Trap That Has Been Charging Users for Over a Decade
👉 What you need to know…
- Personality.co has been running a subscription trap since at least 2015: a $1.95 personality test that quietly enrolls you in a $29.95 to $49.95 monthly subscription
- The website looks professional — domain registered in 2011, corporate-grade MarkMonitor registrar, 23,000+ reviews on Trustpilot — but the billing model relies on users missing the fine print
- Victims report being charged for months before noticing, then facing unhelpful customer service and partial refunds. Cases documented on ScamWatcher, Reddit, the BBB Scam Tracker, and multiple consumer review sites.
- The company operates under the domain personality.co with a support email at support@personality.co and a phone number in the Syracuse, NY area (315-325-8670). No real company identity is disclosed on the site.
The $1.95 test that costs hundreds
The pitch is simple. A 100-question personality test that promises to reveal your “exact personality type” and provide “life-changing insights.” The test takes a few minutes. At the end, you are asked to pay a small fee — $1.95 or the equivalent in your currency — to unlock your results.
What is not clearly disclosed is that this payment enrolls you in a recurring monthly subscription. Depending on the plan, users report charges ranging from $29.95 to $49.95 per month, sometimes for over a year before they notice.
A victim from the UK described the experience on ScamWatcher:
« Fell for the same trap. Emailed support@personality.co, received a reply in minutes promising cancellation and a refund. Have put my bank on the case as well. »
— Simon, April 6, 2026
Another from Canada reported being charged since February:
« Me too. I paid $1.95 CDN for the test. After answering all those questions and finding out there’s a small fee, most of us decided to pay. Then the monthly charges started. »
— Diana, May 30, 2026
The pattern is consistent across dozens of reports: the initial test fee is low enough to seem harmless, the subscription terms are buried, and users only realize what happened when they check their bank statements months later.
A 14-year-old domain, a polished front
Personality.co is not a fly-by-night operation thrown together last week. The domain was registered on September 23, 2011, through MarkMonitor — a premium registrar typically used by Fortune 500 companies to protect their brands. The site sits behind Cloudflare, uses a clean, mobile-responsive design, and offers multiple pages: About, Pricing, FAQs, Contact, even a Cancel Subscription page.
The Trustpilot profile shows over 23,000 reviews with a 4-star average. At first glance, it looks legitimate.
But dig into the review pages and a different picture emerges. The reviews are bimodal: clusters of short, generic 5-star ratings, and detailed 1-star complaints describing unauthorized charges. Users on Trustpilot page 5 and beyond report the same subscription trap described on ScamWatcher.
Reddit’s r/Scams community has an active warning thread about personality.co. The BBB Scam Tracker lists it as a reported scam. Australian review site ProductReview.com.au features multiple warnings. Turkish complaint platform Sikayetvar has documented cases of UK users being charged £39.90 without authorization.
Where is the company?
This is where things get vague. The website itself discloses no company name, no registration number, and no physical address. The Terms of Use page mentions no legal entity. The Privacy Policy references no jurisdiction.
The support email is support@personality.co. The phone number — 1-315-325-8670 — is a Syracuse, New York area code, but it leads to an automated system that directs callers back to email.
For a service that has been billing consumers internationally for over a decade, the absence of any corporate identity is striking. Legitimate subscription businesses — streaming platforms, SaaS tools, online learning — all clearly identify the company behind the service. Personality.co does not.
The “About” page on the site contains marketing language about self-discovery and personal growth. It does not tell you who owns the company or where it is incorporated.
The subscription trap playbook
This type of operation follows a well-known pattern:
- Attract users with a free or ultra-low-cost test that promises valuable insights
- Collect payment information for the small “unlock fee”
- Bury the subscription terms in fine print or behind a pre-checked box
- Charge monthly fees until the user notices and complains
- Offer partial refunds when confronted, hoping to avoid chargebacks and regulatory attention
- Stay just legal enough by technically having a cancel subscription page and responding to support emails
The business model works because most users do not check their statements carefully, and those who do often settle for a partial refund rather than pursuing the matter further.
What to do if you have been charged
1. Cancel immediately. Go to personality.co/cancel-subscription and enter your email. Screenshot the confirmation.
2. Contact your bank or card issuer. Explain that you were enrolled in a subscription without clear consent. Ask about the chargeback process — most banks allow disputes for subscription traps, though time limits vary by country and card network.
3. Report the experience. If you encountered this site, share your story on the ScamWatcher signalement #930965. More reports help others avoid the same trap.
Published on ScamWatcher · June 26, 2026