Rosyday reviews: a British shop that ships from “our warehouse abroad”

Rosyday sells womenswear from rosyday.co.uk: dresses, tops, shapewear, jewellery, priced in pounds, with a banner promising free delivery over £55 and a returns page giving a warehouse address in Lichfield, Staffordshire. The About page says the shop “was founded in 2020”. The domain name was registered on 17 August 2023, and the business behind the checkout is harder to pin down than the storefront suggests.

👉 What you need to know…

• The About page says Rosyday “was founded in 2020”; the domain was registered on 17 August 2023, according to ScamDoc’s domain record.
• The FAQ states that “All orders are handled and shipped out from our warehouse abroad” and warns that customs charges may follow.
• The same FAQ says prices are “tax-free in US Dollars”, on a shop that charges in pounds.
• Customer service hours on the contact page are given in EST, five hours behind the UK.
• No company name, company number, registered office or VAT number appears on the terms, privacy, contact or returns pages.
• A search of the Companies House register for the name returns one company, ROSY DAY LTD, dissolved on 22 October 2019.
• The return address in Lichfield is also the return address published by sakertool.co.uk, a shop whose ScamDoc publisher record names a Hong Kong company.
• The UK Trustpilot profile shows 3,856 reviews and 3.5 out of 5; the mobile subdomain has its own profile at 4.6, and ScamDoc grades the two domains 26% and 86%.

A .co.uk address, prices in pounds, and a warehouse abroad

The storefront is polished and consistent in tone. Dresses, tops, knitwear, shapewear and jewellery are laid out on clean white backgrounds, discounts of around 50% are flagged on most cards, and the shipping policy sets the terms: “Processing time: 2-8 Business Days” and “Shipping time: 3-12 Business Days”, for a fee of “£4.99 (Free over £55)”. A UK buyer can therefore wait four weeks for an order, and the About page, in the middle of its service pledge, promises “our free and timely delivery”.

Then the FAQ answers a question the homepage does not raise. Under “When will my order be processed?”, it says: “All orders are handled and shipped out from our warehouse abroad. Please allow extra time for your order to be processed during holidays and sale seasons.” Two answers further down, the question about taxes is answered with “The prices displayed on our site are tax-free in US Dollars”, followed by a warning that “Import taxes, duties and related customs fees may be charged once your order arrives at its final destination”.

Dollars, on a shop that charges pounds, and a customs warning on a shop that presents itself as British. The pattern repeats. The contact page lists customer service as “Monday through Friday 9.00 A.M. to 5.00 P.M. EST”, which is Eastern Time. The mobile version of the store, at m.rosyday.co.uk, carries the same free delivery banner over £55 and lists its products with dollar signs, for example “U Neck Shapewear Built-in Bra Tank $48.19 from $24.09” and “Fleece-Lined Outdoor Thermal Pants $85.69 from $42.89”.

The paperwork names no company

UK distance selling rules require an online trader to give its business name and a geographic address before an order is placed. On this site, the terms page refers only to “Rosyday team”, and it closes with a governing law clause reading “the laws of UK”, which is not a jurisdiction. Disputes, it says, “shall be settled by arbitration, administered by the United Kingdom International Arbitration Centre (SIAC) in accordance with the SIAC Rules”. SIAC is the Singapore International Arbitration Centre.

The privacy policy is more specific, and less reassuring. Personal data, it says, is “retained in accordance with the Data Protection Act 1998 and other applicable data protection laws in Australia”. The 1998 Act was replaced in the UK in 2018 by the Data Protection Act 2018, and Australia is not the jurisdiction a British customer would expect to be governed by.

The register adds the missing piece. A search of Companies House for the name returns one result: ROSY DAY LTD, company number 11466133, registered in Worcester and dissolved on 22 October 2019. No active company appears under that name, and the site publishes no company number, no registered office and no VAT number of its own.

One Lichfield address, several shops

The returns page does give an address: “Unit 1 Common Lane, Fradley Park, Lichfield, Staffordshire, United Kingdom, WS13 8NQ”. It is a unit on an industrial estate, and the exact same address, word for word, is published as the return address by sakertool.co.uk, a shop that sells tools and has no other visible link to a womenswear brand.

That overlap has a paper trail. ScamDoc’s report for sakertool.co.uk names the publisher as HONEYBEE TECH LIMITED, a Hong Kong company (CR 3093463) at 19H Maxgrand Plaza, San Po Kong, Kowloon. The same name appears in the Rosyday file, in the report published on ScamWatcher in September 2023:

“The website refers to Honeybee Tech Limited and Coobuy Limited as its holding companies; however, both of these companies are shell companies operating thousands of other websites and have been reported before by many online shoppers for committing fraud.” Report published on ScamWatcher, 26 September 2023.

A returns address in Staffordshire is not evidence of a British company. Here it is a shared industrial unit, and the publisher record attached to the other shop using it points to Kowloon.

A designer’s name on the label

In December 2023, the Glasgow designer Joyce Young published a warning on her studio’s site about shops copying her photographs and selling copies of her designs. Rosyday is named in it, and the passage is blunt:

“The current thorn in my flesh is called Rosyday and the reviews online speak for themselves. Everything is fake. They even have used a dissolved UK company’s information to pass off as being registered in the UK.” Joyce Young, 11 December 2023.

She adds that the company details shown on the site belonged to “a Polish woman whose business closed in 2019”, and describes the offer she was made when she tried to return an order: “they offer 50% refund instead of posting back to China but you are unlikely ever to get it”. Her post is one designer’s account, published on her own site, and worth reading in full. It also explains a detail buyers notice without being able to name it: the product photographs have no house style, because they are taken from different sources.

What buyers report

On ScamWatcher, the Rosyday report has been open since 26 September 2023 and has been read more than 2,600 times. The most recent comment is from October 2026:

“0rdered a wrong size and needed an exchange … emailed several times with a Non mail notification ( unable to reach recipient).Went via a different Email but still no response. Left with a vest I cant wear and out of pocket!!” Comment published on ScamWatcher, 8 October 2026.

Trustpilot tells a more mixed story, and it is worth reading past the average. The UK profile for rosyday.co.uk shows 3,856 reviews and a score of 3.5 out of 5, labelled “Average”. The complaints cluster around three subjects: parcels that take longer than the site implies, sizing, and returns. One reviewer, on 13 October 2026, put the delivery issue plainly: “It took my order such along to arrive. There was no suggestion that they were coming from China.” Another, on 8 October 2026, wrote: “The tank tops I ordered took longer to arrive than I expected – about two weeks. The courier was very unsatisfactory.”

The positive reviews are just as consistent, and they explain the score. Customers who receive an item that does not fit describe being told to keep it and receiving a full refund, and they rate the service, not the garment.

Two profiles, two trust scores

The brand runs a second storefront on a mobile subdomain, m.rosyday.co.uk, with the same catalogue and the same customer service address. It also has its own review history. Its Trustpilot profile shows 186 reviews and 4.6 out of 5, and in October 2026 it collected a run of five-star reviews describing the same exchange: the item did not fit, the customer was told to keep it, and the money came back. One, dated 20 October 2026, reads: “I ordered two jumpers when they came they were far to big for me. I contacted Rosyday and with 24 hrs they came back to me and said keep the goods and gave me a full refund.”

Refunding a cheap garment instead of paying for its return is a real policy, and some shops do it. It also means a star rating collected that way measures the refund desk rather than the clothes. For someone trying to judge the product, 4.6 on one profile and 3.5 on another are answers to two different questions.

The trust scanners split the same way. ScamDoc’s report for rosyday.co.uk shows a trust score of 26%, graded “Poor”, while its separate report for m.rosyday.co.uk shows 86%, graded “Good”. Both pages describe the same brand, the same catalogue and the same contact address.

Red flags at a glance

• An About page saying the shop “was founded in 2020”, on a domain registered on 17 August 2023.
• A FAQ stating that “All orders are handled and shipped out from our warehouse abroad”, with a customs warning attached.
• Prices described as “tax-free in US Dollars” on a store that charges in pounds.
• Customer service hours given in EST, and dollar prices on the mobile store.
• No company name, company number, registered office or VAT number on any policy page.
• Governing law given as “the laws of UK” and arbitration before a body named as the “United Kingdom International Arbitration Centre (SIAC)”.
• A privacy policy citing the Data Protection Act 1998 and “data protection laws in Australia”.
• A Lichfield returns address shared with sakertool.co.uk, whose publisher record names a Hong Kong company.
• 3,856 Trustpilot reviews at 3.5 out of 5, next to 186 reviews at 4.6 on the mobile subdomain.
• A ScamWatcher report open since September 2023, with 2,600 views.

What to do if you ordered from Rosyday

1. Start with your card issuer. If the parcel has not arrived, ask for a chargeback for goods not received. For a purchase over £100 paid by credit card, section 75 of the Consumer Credit Act makes the card company jointly liable for the breach. Do it before the dispute window closes.
2. Keep everything. The order confirmation, the payment receipt, the tracking link, the emails and any photographs of what arrived. A dispute is decided on documents, and screenshots of a product page that has since changed are worth taking now.
3. Write to cs@rosyday.co.uk and keep the bounce. A returned message with a mail delivery failure is evidence that the only contact route published on the site does not work.
4. Report it in the UK. Citizens Advice runs the consumer advice line that passes cases to Trading Standards, and it records the pattern even when a single order is too small to pursue.
5. Add your experience to the public record so the next buyer sees it before paying: the ScamWatcher report page and the ScamDoc report page are both open.

If you ordered from rosyday.co.uk and are still waiting, or you received something that did not match the photographs, add your experience below. The next buyer will read it before paying.